Zomato on LinkedIn: an analysis of their last 44 posts
Based on 44 public LinkedIn posts · Venoh LinkedIn Analysis · Their LinkedIn
This is a factual look at what Zomato publishes on LinkedIn and how it performs, drawn entirely from their own public posts. It covers their content mix, which posts land, and which ones quietly go nowhere.
What Zomato actually posts
| Post type | Count | Share of feed | Avg reactions |
|---|---|---|---|
| Brand & Culture Moments | 40 | 91% | 726 |
| Delivery Partner Welfare | 1 | 2% | 285 |
| Employee Stories | 1 | 2% | 238 |
| Sustainability & Low Plastic | 1 | 2% | 206 |
| Workplace Humour | 1 | 2% | 1332 |
Their best-performing post
the best birthday wishes ✨ (with a little help from Feeding India ♥️)
4156 reactions · 150 comments · 141 reposts
What is underperforming
- 67 reactions
How do we collectively build a more inclusive platform economy? At the Powering Inclusive Growth: Role of Platforms Conference, leaders shared their perspectives. - 121 reactions
The workaholic insists on bright lights for peak productivity while the personality hire wants mood lighting for ambience. It’s an office rivalry that's been running longer than most projects. But now, there's a way to settle it… Play Remaining time 0:25 1x Playback speed Unmute Turn fullscreen on - 134 reactions
Stakes just got higher. Prize money just went up! Deadline extended to 9th Jan for all innovators building solutions for delivery workers’ wellbeing. Pitch your ideas at the upcoming Inclusive Growth Conference by Zomato and Blinkit, across these challenge tracks: - Health & Safety Solutions for Diverse Delivery Workers: https://lnkd.in/gztFVr-F - Financial Inclusion & Skilling Solutions for Delivery Workers: https://lnkd.in/gNWRTzsp Enhanced Prize Money (per challenge) 1st Prize: ₹10,00,000 2nd Prize: ₹5,00,000 What’s in it for selected startups? 3-month mentorship with Eternal leadership Opp
What this means
Brand moments and social causes drive the highest engagement
The top three posts by reactions are a birthday wish tied to Feeding India (4,156 reactions), an important public clarification (2,872 reactions), and a summer cooling vest initiative for delivery partners (2,449 reactions). These posts combine emotional resonance, social purpose, or timely public relevance, suggesting that content with a clear human or civic dimension consistently outperforms more routine updates.
Delivery partner welfare content shows the widest engagement range
Posts in this category span from very high performers — the cooling vest post (2,449 reactions, 120 reposts) and the road safety PSA (1,592 reactions, 104 reposts) — down to low-engagement posts such as the government scheme facilitation camp update (175 reactions) and the inclusive growth conference highlights (140 reactions). Storytelling-led welfare posts outperform process or event-recap welfare posts significantly.
Workplace humour posts underperform relative to their apparent intent
The three office-debate style posts (lighting preferences, chai vs coffee, seating rights) each received under 200 reactions and very few reposts, with the lowest reaching just 121 reactions and 2 reposts. Despite their conversational and relatable framing, they do not generate the sharing behaviour or reaction volume seen in other content categories, suggesting this format has limited traction with Zomato's LinkedIn audience.
Reposts signal which posts break beyond the core audience
Several posts accumulated notably high repost counts relative to their reaction totals — the birthday/Feeding India post (141 reposts), the public clarification (136 reposts), the cooling vest initiative (120 reposts), and the India moment post (120 reposts). These posts span different categories but share a common trait: a clear, shareable message that feels relevant beyond Zomato's immediate followers, pointing to repost count as a reliable indicator of broad resonance rather than just community approval.
This is the surface. The full analysis goes deeper.
This page covers what Zomato publishes. The full report covers who is actually engaging with it, how much of that reach is internal, what it is costing in hours, and exactly what to publish instead.
Request the full analysis: siddhant@venoh.comMost companies do not have a content problem, they have a bottleneck. Venoh is the platform that turns a leader's voice notes into the content that fixes this.Compiled by Venoh from 44 public LinkedIn posts by Zomato. Engagement figures reflect the reactions, comments, reposts and poll votes shown on each post at the time of collection. This analysis is independent and is not affiliated with or endorsed by Zomato.